Media Inquiries: Hayley Merrill
281.359.4385 or hmerrill@watchjournal.com

Sandow Media Unveils Watch Journal

New Luxury Lifestyle Magazine with Appeal to Watch Enthusiasts

New York, NY (September 8, 2009) – Sandow Media announced the debut of Watch Journal, a complete reinvention of InSync, a leading luxury magazine for watch enthusiasts, collectors and connoisseurs launched in 1997 and recently acquired by Sandow Media.

"As a luxury lifestyle magazine centered on the craftsmanship, design and legacy of fine timepieces, Watch Journal serves both dedicated watch collectors as well as high net worth individuals who have recently developed a passion for fine watches," said Adam I. Sandow, CEO of Sandow Media. "Our goal is to create a spectacularly engaging and beautiful magazine with equal appeal to collectors and more recent enthusiasts."

The debut issue carries 57 advertising pages, including prestige brands such as Patek Philippe, Ralph Lauren, Breitling, Chanel, Dior, Girard-Perregaux, Gucci, Hamilton, Jaeger-LeCoultre, JeanRichard, Krieger, Linde Werdelin, Maurice Lacroix, Panerai, Piaget, Romain Jerome, Ulysse Nardin, Vacheron Constantin and Zenith.

Editorial highlights include:

Bon Anniversaire – The darling of both society and Hollywood types, Cartier celebrates its centenary in America with inimitable style (page 124).

Seeing the Light in Berlin – A. Lange & Söhne unleashes a sensation by presenting its digi-mech Zeitwerk timepiece (page 136).

Sealing the Real Deal – A new quality standard supersedes the Geneva Seal at Patek Philippe (page 110).

Agent Provocateur – Carl F. Bucherer infiltrates the inner circle of concept car R&D firm Rinspeed (page 76).

Manufacture Moment – the introduction of the P.900X series of movements solidifies Panerai's status as a manufacturer (page 116).

Signature Strategy – Japanese giant Citizen takes on the Swiss with attractively priced complicated models (page 148).

A Lesson in Complications – Ten of the top mechanical complications and a few of the incredible timepieces that exemplify them (page 88).

The bimonthly publication has a rate base of 30,000 with an estimated total readership of 90,000. More than 72% of its subscribers are millionaires with an average household net worth of $3.2 million, according to a Watch Journal subscriber study. In addition to its paid subscribers, Watch Journal is the only watch magazine available to private jet travelers via exclusive custom newsstands at more than 60 FBOs. Watch Journal may also be purchased at leading bookstores and newsstands nationwide for $10.

About the Watch Journal Management Team
The publisher of Watch Journal is Glen B. Bowen (formerly of InSync and Pen World International magazines); Marie A. Picon (also formerly of InSync and Pen World International magazines) is Editorial Director, and Keith W. Strandberg is International Editor based in Geneva, Switzerland. For more information, please see www.watchjournal.com or contact Glen Bowen at gb@watchjournal.com.

About Sandow Media
Founded by Adam I. Sandow in 2002, Sandow Media is a leader in building multi-channel, vertically integrated luxury brands online and in print. The Company's foundation is built on identifying underserved markets, creating indispensable resources and building influential consumer publications and online properties. Sandow Media's flagships include the powerhouse beauty brand NewBeauty and LUXE, the nation's largest network of luxury shelter magazines, which incorporated Western Interiors & Design earlier this year. In June 2009, Sandow Media re-launched Worth, a high-end wealth management magazine serving high net worth individuals and their advisors.

With offices in New York, Florida and Texas and over 170 employees nationwide, Sandow Media produces more than 60 publications annually, handles more than 150,000 e-commerce retail transactions per year and generates over a half million unique visitors per month to the company's online properties. For more information please visit www.sandowmedia.com.

Back to Press page