SANDOW THINKS IT'S 'WORTH' IT

By Keith J. Kelly

February 12, 2008 -- In a sign that the financial media market is retrenching, Worth magazine has been sold by current owner CurtCo Media to Sandow Media, the Boca Raton, Fla.-based owner of New Beauty Magazine, for an undisclosed price.

CurtCo had taken over the magazine in 2004 from L. Randall Jones, who had put together a team of investors to buy it from Fidelity Investments.

Worth was CurtCo's second magazine sale in a week. Last week, it sold Home Entertainment magazine to a newly formed independent company.

Two years ago, CurtCo retained Goldman Sachs in a failed bid to sell itself for more than $500 million.

Recently, CurtCo flirted with U2's Bono and Roger McNamee's Elevation Partners about the investment company buying a minority stake.

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